Our Mission
We believe in the innovative power of returning to our roots: using clean cooking and fresh ingredients to make real food. We work to help our clients both launch their businesses – aiding in brand management, sourcing, packaging, and formulation– as well as grow their businesses through product innovation – everything from concept to commercialization.
Case Studies
Tradition
Confronting world hunger while maintaining food traditions.
Innovation
Taking a 90 year old brand into the 21st century.
Distribution
Bringing local sustainable food to new channels.
Insights
Bringing grassroots innovation to a CPG giant.
I love it! One of the many enjoyments of working with a small, smart, nimble team. Thank you for your help. Wouldn’t change it for the world.
Tim Shanley, CEO Ronoco Coffee (former CEO of Victoria Fine Foods and former CEO of Carvel)
Services
Whether you’re launching a new business or seeking a new plan to grow your current business, we specialize in product innovation and category growth.
Who We Are
Robin Puskas has been working on consumer packaged goods for over a decade. She first started by working directly with Greenmarket farmers to develop products for sale at Greenmarket using the season’s surplus, and has since worked with dozens of start-ups all the way through multi-billion dollar corporations to create fresh, wholesome food from real ingredients.
Contact Us
Our Partners
B&G Foods, Inc.
Take a $1.6 Billion company’s innovation stream and provide grassroots insights to instill vibrancy and urgency in new development for longstanding brands in snack and spice categories. We provide direction from a small-scale perspective on long range pipeline and white space filling, and integrate those recommendations with consumer data from Mintel, Nielsen, Technomic, and Iconosphere.
Victoria Fine Foods
Specialty foods manufacturer with an established portfolio based on family-owned recipes wanted to bring a more contemporary feel to the brand. We instituted organic sourcing and new product lines with updated packaging and flavor profiles, including plant-based alfredo sauces. Additionally, used consumer research and discovery tours to guide the introduction of product lines that incorporate healthy, on-trend foods such as Avocado Oil and cashew cream into trusted brand of specialty foods. New products increased branded sales by more than 35%.
JetBlue
Work with a major Airline to connect their onboard products team with local, mission-driven food companies to continuously improve onboard food offerings while supporting local businesses.
FRONTIER NUTRITION
Mission-driven startup wants to make a nutritionally complete, ready-to-eat baby food in Bangladesh based on traditional Bangladeshi rice and lentil dish called kitchuri. We sat with the founder and tasted homemade rice and lentils, then developed proprietary toasting and grinding method for incorporating those familiar, traditional ingredients and flavor in a delicious, ready to eat product for toddlers and babies.